Sweet liquour, or "candy shots", has grown exponentially in popularity. In response, Arcus, the leading Nordic company for wine and spirits, wanted to launch their own series of candy shots. The flavours are inspired by popular pick'n-mix candies and the liquour contains a lower alchohol percentage (16,4%). In order to meet the target audience the outcome had to be fun and playful, yet not childish.
The project consisted of developing concept, name and packaging.
Result: The product launch was very well received, resulting in high sales and the opportunity to expand the range with even more flavours.